I have been writing software for a long time. Long enough to have been rejected by App Review before, and long enough to know that most rejections are boring. A missing privacy string. A screenshot that shows a device frame Apple no longer likes. A login the reviewer couldn’t get past. You read the note, … Read more
ModelBusiness has been with me since 2012, PYFFO not much less. Two ideas that wouldn’t leave, both now on the App Store. This is what it actually took — the design decisions, the app store arguments, the marketing, and the nerves nobody warns you about.
PYFFO: An Idea Nearly a Decade in the Making Some software projects start with a requirements document. Some start because a customer has a problem that needs solving. And occasionally, one starts with a slightly inappropriate acronym that refuses to go away. Meet PYFFO™. Pronounced FIH-foh, and these days officially meaning: Pull Your Freaking Finger Out. I’ll … Read more
A few weeks ago I walked out of a camera shop with a Panasonic camcorder, a pair of DJI wireless microphones and a padded LowePro bag to keep them in. In 2026. On purpose. I know how that sounds. The camcorder is supposed to be dead, filed away with the MP3 player and the windscreen … Read more
Publishing software has never been easier. Earning trust hasn’t changed at all.
I spent several months running two health products side by side. Oura on my finger, and Bevel drawing from the rest of my Apple Health data. I was not looking for prettier graphs. I wanted to know whether an AI health coach could genuinely help me make better decisions, or whether it was just a … Read more
An app I hadn’t touched since its last store build stopped opening in my IDE. Not a compiler error, not a failing test. I opened the solution and two of the projects were simply dead in the tree. Greyed out. Unloadable. I hadn’t changed a single line. The ground underneath the code had been quietly … Read more
In January 2012 I wrote a post called “What’s in your toolbox?”, running through the tools I leaned on. My favourite grid at the time was the Component One Flexigrid. A few months later, on 29 April, I followed it with “100% DX”. That one started with a simple, slightly annoyed question: could I get … Read more
I wasn’t planning on starting another software project last weekend. In fact, I was doing my best not to
I’ve been building software a long time. Long enough to have hand-migrated more legacy codebases than I care to count, back when “modernisation” meant a fortnight of find-and-replace, a wall of compiler errors, and a knot in your stomach every time you hit Build. So when I say the project I’m about to describe had … Read more